Our Team

We are a transatlantic partnership, connecting North America and Europe

Tamara Christensen, PhD

co-owner, USA

Tamara Christensen, PhD, is a dynamic and empathetic facilitator, collaboration designer, trainer, and business owner. She has over twenty years of experience blending design thinking, research, creative problem solving, and collaboration to help organizations build innovation capabilities and apply them to complex business challenges. Through her consultancy, Idea Farm Co-op, Tamara works with various organizations across diverse industries, from local businesses to higher education institutions and global Fortune 100 companies, including Honeywell and 3M. She is also a partner with CoCreACT®, delivering project-based leadership development programs that fuel innovation and transformation. Tamara is an international educator with the Thunderbird School of Global Management and an Expert-in-Residence with the University Design Institute at Arizona State University. Her book F-ing Innovation: Why Innovation Is Hard and What to Do About It is available on Amazon. Tamara has been described metaphorically as a glass of prosecco, a whirling dervish, and a sharpie. She is convinced that years of waitressing and single parenting prepared her to face nearly any ambiguous challenge with a smile and compassion.

Katrin Elster

co-owner, GERMANY

Katrin Elster is an inspiring trainer, facilitator, community builder, and entrepreneur with a strong emphasis on playful and human-centered learning. Katrin is passionate about creating spaces where others feel comfortable to trustfully share, learn and create together. Under her brands, StrategicPlay® and CoCreACT®, Katrin offers trainings and solutions around strategic co-creation and innovation like LEGO® SERIOUS PLAY® since 2010. She designs and facilitates engaging and visionary workshops with major global organizations, from institutions like the OECD, German Bundeswehr Command and Staff College, universities to Volkswagen. In her free time, she loves to build and co-organize international communities and un-conferences like play4agile, a major global event for playful approaches in Agile. Among her many talents, her friends know Katrin to be a thoughtful gift giver and impeccable vacation planner who is also capable of finding the perfect playlist for any occasion. Katrin can artfully steer any discussion to her favorite topic, ambiguity, and how it can be a negative stressor and a stimulus for growth.

Jens Hoffman

Co-owner, GERMANY

Jens Hoffmann is an expert on innovation, service design, organizational transformation and agile management for multinational companies and organizations. Since 1999, he is the Managing Director of Hoffmann Consulting GmbH based in Hamburg, Germany.